LoanTube brings real-time SME loans to Push Group users

By Vriti Gothi

LoanTube, has integrated its business lending infrastructure into Push Group’s portfolio of SME-facing comparison websites, including QuoteHeroes.co.uk.

The strategic move marks a significant advancement in embedded B2B finance, offering small and medium enterprises (SMEs) seamless access to real-time, tailored loan offers from more than 50 UK-based lenders.

Through this partnership, Push Group’s SME users can now view and compare personalised credit offers ranging from traditional high-street institutions to agile FinTech and specialist lenders without the friction of multiple applications or broker call-backs. The integration exemplifies the rising demand for embedded finance capabilities that are automated, scalable and designed around user intent.

At the core of the integration is LoanTube’s proprietary AI-driven credit decisioning engine, which leverages real-time data from Companies House, credit bureaus, lender APIs and fraud prevention systems. The platform intelligently matches applicants to the most suitable products ranging from unsecured loans and revolving credit facilities to merchant cash advances, invoice financing, and property-backed loans. Where necessary, optional human support via brokers is also available, ensuring a hybrid experience tailored to SME needs.

The collaboration builds on LoanTube’s successful track record in the consumer lending sector and reflects its evolving strategy to support UK SMEs through embedded financial services. Early results across Push Group’s comparison sites show meaningful improvements in user engagement, funding accessibility, and operational efficiency underscoring the growing role of digital marketplaces in driving inclusive, tech-enabled financial solutions.

With embedded finance set to redefine how business credit is delivered and consumed, this partnership positions both LoanTube and Push Group at the forefront of digital innovation—empowering SMEs with choice, speed and transparency in a rapidly evolving financial landscape.

Gurprit Singh Gujral, Founder and CEO of LoanTube, said, “Embedded finance is not just a buzzword. This partnership proves that meaningful value can be delivered to SMEs with minimal friction. Push Group’s users now have access to a broader panel of lenders, directly within the comparison journey. Behind the scenes, it is our business loans matchmaking engine doing the heavy lifting: fully automated, seamless and built to scale.”

Ricky Solanki, Co-Founder of Push Group, said, “Our platforms help SMEs find the right partners to grow, and access to finance is a key part of that. LoanTube’s embedded SME loans solution has improved not only user outcomes and experience, but conversion rates and customer retention as well. It’s benefiting everyone involved.”