Liberis and Shop Circle partner to launch e-commerce SME funding

By Gloria Methri

Liberis, the global embedded finance platform, has partnered with Shop Circle, the London-based e-commerce software provider.

Shop Circle Capital, powered by Liberis, is designed to offer instant, hassle-free funding to SMEs. This partnership will enable Liberis to expand its reach within the e-commerce industry through Shop Circle to enable merchants with flexible funding solutions.

The partnership launched in the UK and US, with plans to extend into other regions before the year ends. In the UK, the SME funding gap is estimated at £22 billion (Bank of England). In the US, two out of three business owners who sought credit did not receive the funding they needed in 2022 (U.S. Small Business Administration). This partnership works to close the funding gap experienced by SMEs through funding that flexes with the business’ future revenue.

In the current economic environment, merchants face more challenges than ever. Shop Circle provides tailored tech stacks and custom packages for Shopify merchants but decided to take it a step further to enable success and provide flexible funding solutions.

“With just two months from signing the agreement to launch, this partnership underscores our commitment to speed to market for our partners and merchants alike,” said Rob Straathof, CEO of Liberis. “Our mission has always been to support small businesses by providing them with access to fair and fast funding to help close the funding gap. By partnering with Shop Circle, we’re excited to extend our reach and offer revenue-based financing to more e-commerce businesses.”

Luca Cartechini, Co-Founder of Shop Circle, added, “Liberis stood out to us as the ideal partner because of their deep understanding of the funding challenges small businesses face. Their product features, notably the speed and flexibility of their finance solutions, the fact that they seamlessly integrate into our platform, and their vision of enabling growth for e-commerce businesses perfectly align with our mission.”