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Lemonway unveils Online Onboarding solution for marketplaces

By Gloria Methri

January 14, 2025

  • Alternative Finance Platform
  • AML
  • Entrust
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Lemonway, Payment Solution for Marketplaces,  Alternative Finance Platform, Online Onboarding, Entrust, Identity Verification, Merchant Onboarding, FinTech, France, EuropeLemonway, a European payment institution, has launched Online Onboarding, an innovative solution designed to streamline and enhance the merchant onboarding process for marketplaces.

Available now, Online Onboarding eliminates the need for marketplaces to manage new customer onboarding themselves, allowing them to focus on strategy and business growth while staying competitive in the eyes of their partners.

This turnkey solution offers a seamless, automated onboarding process, combining Lemonway’s expertise in payments with Entrust ETSI-certified identity verification with a Qualified Electronic Signature powered by the Onfido ID Verification solution. As a result, marketplaces rely on Lemonway to secure the complex, compliance-driven onboarding journey, ensuring a secure and efficient experience for their merchants.

Key Features of Online Onboarding:

  • End-to-End Onboarding Management: Lemonway now handles the entire onboarding process, from document collection to wallet creation.
  • Rapid Onboarding: Identity validation is completed in under two minutes for individuals, with businesses verified within 48 hours.
  • Seamless and Customisable: Personalised onboarding pages, aligned with marketplace branding, provide a frictionless experience.
  • Fraud Prevention: The Onfido biometric liveness detection and document verification prevents sophisticated fraud attempts.
  • Regulatory Compliance: The solution adheres to European KYC (Know Your Customer) and Anti-Money Laundering regulations.
  • Scalable: Features like document automation, PEP (Politically Exposed Persons) checks, and intuitive dashboards ensure adaptability as businesses expand.

“With Online Onboarding, Lemonway takes the operational burden off the shoulders of marketplaces, empowering them to concentrate on strategy, growth, and delivering value to their partners,” said Jeremy Ricordeau, Chief Product Officer and Chief Operating Officer at Lemonway. “Our solution, powered by world-class Onfido identity verification from Entrust, ensures compliance, security, and an exceptional user experience for merchants.”

The Onfido identity verification technology provides advanced document verification, biometric checks, and fraud detection. By automating the verification process, Entrust enhances the speed and security of onboarding while supporting stringent regulatory compliance needs across the EU, helping Lemonway’s partners remain competitive in a demanding market.

“We are delighted to support Lemonway’s Online Onboarding solution,” said Minh Nguyen, Vice President of Onfido products at Entrust. “Lemonway has been a foundational partner as we have built our Compliance Suite offering to support their strategic needs in the EU through ETSI-certified identity verification and QES technology. This collaboration enables marketplaces to deliver a seamless onboarding experience while meeting compliance requirements and maintaining their focus on core business objectives.”

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