Laybuy launches partner program to boost ‘Buy now, Pay later’ offering

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Laybuy, the ‘Buy now, pay later’ provider, today launched a global partner programme for helping retailers to offer flexible interest-free payment options at the checkout. The company’s solution is now offered by around 6000 merchants and its partner programme.

Laybuy also stated that it currently has strategic relationships and integrations with around 20 e-commerce platforms and agencies. Major global e-commerce platforms confirmed to be part of Laybuy’s partner programme at launch include BigCommerce, Shopify, Wix, nopCommerce, Aurora Commerce and others. In the UK, Laybuy’s agency partners include Space 48, Digital Six, Ayko, Underwater Pistol and many more.

Gary Rohloff, Laybuy’s Co-Founder and Managing Director, said, “Buy now, pay later is proving to be a huge hit with consumers who want better, more flexible and interest-free payment options. Together with our partners, we’re enabling UK retailers, large and small, to offer their customers this smarter way to pay. Crucially, this means they can take advantage of growing consumer demand for ‘buy now, pay later’, which we know results in increased sales and customer loyalty. We’re proud to be working with some of the biggest and best e-commerce platforms and agencies to help UK retailers at a time when they need it most.”

With the launch of the new service, Laybuy’s partners can assist their retail clients to improve the performance of their e-commerce offering. The company aims to grow its partner programme with the addition of new partners in the future.

Recently, Laybuy announced that fashion retailers, PrettyLittleThing and HYPE. will be offering Laybuy as a payment option in the UK in a bid to allow customers to pay for their purchases over six equal weekly payments. The company’s payment option is expected to offer customers a flexible way of paying without using credit cards.