Kraken launches new crypto investment App across Europe

By Robin Amlot

Digital asset exchange Kraken has unveiled the new Kraken mobile App targeted at customers looking to invest in cryptocurrencies. Kraken is the largest cryptocurrency exchange in Europe by euro trading volumes. The new App means the firm is now providing a complete offering for investors at every level, from beginner to advanced. Together with the Pro and Futures Apps, which provide professional customers with advanced trading features, the Kraken App delivers a consumer-centric crypto experience with a security-first mindset.

The new App is now available worldwide, including in 42 European geographies. It allows anyone to securely buy and sell more than 50 leading digital assets in a matter of minutes. The app, which includes credit and debit card support to minimise deposit times, uses real-time price data and premium tools to allow clients to easily check markets and review investments on the go.

Jeremy Welch, Vice President of Product, Kraken, said: “Kraken’s mission is to promote cryptocurrency adoption globally. With Europe having one of the highest smartphone penetration and digital literacy rates anywhere in the world, the Kraken App is a major step toward bringing the world-changing potential of crypto to anyone and everyone. For us, it shows our commitment to making crypto more accessible.”

Based in San Francisco, Kraken’s clients trade more than 50 digital assets and 7 different fiat currencies, including EUR, USD, CAD, GBP, JPY, CHF and AUD. Kraken was founded in 2011 and is the first digital asset exchange to have its market data displayed on the Bloomberg Terminal and one of the first to offer spot trading with margin, regulated derivatives and index services. Kraken is backed by investors including Hummingbird Ventures, Blockchain Capital and Digital Currency Group, among others.