Klarna teams up with Ingenico to expand payment offering across Europe
By Megha Bhattacharya
Klarna announced a collaboration with Ingenico, a part of Worldline, in a bid to make Klarna’s online payment solution accessible to European merchants. The collaboration is expected to boost Klarna’s potential merchant base and consumer brand. The expansion builds on an initial successful rollout in the Nordics, Germany, Austria and Switzerland.
“By including Klarna into the Worldline payment platform, we pursue our mission to support merchants on way to efficient growth. Several studies indicate that almost half of the customers abandon their purchase if their preferred payment method is not accepted. Offering a broader choice of popular payment methods helps the merchants increase their conversion rates,” highlights Frederic Loos, CMO, Merchant Services at Worldline.
Recently, Klarna launched consumer bank accounts in Germany in a bid to provide users with more control over their finances. Klarna’s new development is expected to allow customers to track, categorise and analyse their everyday spending using the company application. Klarna stated that the consumer bank accounts will comprise a Visa debit card, which can be connected to both Google Pay and Apple Pay.
IBS Intelligence also reported that Japan-based JCB Co. Ltd.’s international operations subsidiary – JCB International Co. Ltd announced the expansion of its partnership with Worldline. The collaboration is expected to strengthen the growth of JCB’s contactless enablement across Europe.
“We are excited to partner with Worldline and become a true growth partner for their merchants. The last year has seen unprecedented change in retail with e-commerce becoming the increasingly dominant engagement channel for merchants across markets. Together with Worldline, we help merchants to adapt to that change and offer a better online shopping experience for consumers. Klarna’s payment solutions enable merchants to meet changing consumer demands, while ultimately unlocking growth, and driving customer satisfaction and loyalty,” says Alex Marsh, Head of Klarna UK.
IBSi Daily News Analysis
May 31, 2023
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