Klarna provides overview of spending in 2022 with ‘Money Story’

By Gloria Methri

Klarna has announced the launch of Money Story in the US Klarna App – a personal spending summary of 2022 that provides useful insights into the user’s spending habits and helps them take control of their finances.

Money Story uses the animated “story” format popularized by social media, to reveal the spending habits of consumers in an engaging and familiar way. It visualizes the spending patterns for consumers to easily understand their spending throughout the year.

Animated quiz questions further prompt users to reflect on where they spent most of their money in 2022. Next to their annual spending, consumers also receive insights segmented by month, retailer, and category.

Money Story includes data from all spending with Klarna, including purchases made with the Klarna App, the Klarna Card, and at partnered retailers’ checkouts.

To help consumers, translate these insights into smart spending habits, each user’s Money Story includes nudges to test Klarna’s free money management tools. These include the budget tracker and the monthly spending breakdown.

By offering financial wellness features alongside Klarna’s price drop notifications, automatic coupons, and the recently launched price comparison service, the Klarna App looks to distinguish itself as an indispensable utility for savvy shoppers.

“Our goal with Money Story is to make financial wellness more approachable for millions of consumers,” said Felix Würtenberger, Head of Card and Banking, Klarna. “For Klarna’s consumers, this will be the first time they ever receive a comprehensive overview of their yearly spending. By gamifying the often dull and daunting chore of money management, we hope to inspire users to take control of their finances and make the most of their hard-earned money in 2023 and beyond.”

Consumers in the US, UK, Sweden, and Germany can now watch their Money Story in the Klarna App for free.