Klarna launches Shopping app to enable users to Pay in 3 at online shops

By Megha Bhattacharya

Klarna today announced the launch of its Shopping app, in a bid to enable users to Pay in 3 in any online shop directly through the Klarna app, without ever paying more than the price of the product. This new Shopping feature allows UK Klarna users to shop at any online retailer and split the payment into three interest-free instalments. It will also integrate monthly budgets and personal spending limit functionalities for users to set and remain in control of their spending.

The feature is already live in other markets including the US, Australia and Sweden. The app is available to download for iOS and Android mobile devices today.

Sebastian Siemiatkowski, CEO of Klarna said, “At Klarna, we believe that no-one should ever have to pay credit card fees or high interest rates and now, thanks to our new in-app shopping feature, they don’t have to. Shoppers now can interact with their favourite retailers without having to leave the Klarna app, to create a smooth, safe and frictionless shopping experience. Our one stop shop app is the future of shopping, it creates a truly personalised and bespoke service for every user and liberates consumers from ever paying more than the price of the product.”

The launch of Klarna’s new shopping feature comes during Klarna’s prominent #WhyPayInterest advertising campaign. The campaign highlights the difference between buy now pay later products and credit cards, challenging the outdated credit model that saw Brits pay £5.7 billion in credit card interest and fees in 2020 alone.