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Klarna launches new initiative to encourage smarter shopping

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July 10, 2020

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Klarna announced the launch of KlarnaSense, an initiative to encourage consumers to shop smarter through the purchase of right things at the right time. The initiative utilises retail psychology for promoting mindful shopping with the help of Rule of Three.

Luke Griffiths, UK General Manager for Klarna, said, “Now, more than ever, people need convenience and flexibility in how they shop, whether that’s spreading the cost of an item or giving them the option to try before they buy. Nevertheless, we recognise that it’s sometimes easy to get over-excited and carried away with impulse purchases and that Klarna also has an important role to play in helping our customers to purchase the right things, at the right time. That’s what KlarnaSense is all about.”

According to Klarna, 67% of shoppers use the app for better management of their money and for the ability to spread the cost of more expensive purchases. 49% of the consumers claim that being able to ‘try before buy’ has provided them with an added convenience.

Kate Nightingale, a Retail Psychologist, said, “When shopping, it’s easy to make automatic decisions. You see something you feel you need, perhaps more like desire, and the specially designed website or store does the rest. Before you know it, you are clicking ‘pay now’. But there is a way to find some balance – to switch on your consciousness without overloading it with information – and that’s by applying the rule of three before heading to the checkout.”

Recently, Klarna announced its official launch in Belgium with the introduction of “Pay in 21 days”. The launch is fueled by Klarna’s partnership with H&M (Pay in 30 days), A.S. Adventure and Omoda and will allow shoppers to buy online and pay once they have received the goods.

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