Klarna launches browser extension for consumers to pay later across all online stores
By Joy Dumasia
Klarna, a global retail bank, payments, and shopping service, announced the launch of the Klarna browser extension, which had been in beta testing with over 100,000 consumers. The extension lets consumers shop with Klarna’s flexible payment options on their desktop at every online store, even if the retailer is not yet a Klarna partner.
Despite the significant growth of mobile shopping, desktop shopping still accounts for 32% of all eCommerce traffic, whilst 44% of online orders are placed on the desktop. The new Klarna browser extension caters to this demand by providing consumers with the same end-to-end shopping experience on their desktop that they already enjoy in the Klarna app so that they can pay later anywhere online, on any device. The browser extension also enables coupons & cashback offers to be automatically added to purchases, saving consumers time and money. The recent acquisition of Piggy, one of the fastest-growing browser extensions, will power this new offering.
Whenever a consumer makes a purchase or saves an item with the browser extension, it is automatically reflected in their Klarna app. Here they can access additional post-purchase features, such as tracking their deliveries from order placement to delivery, managing their purchases and returns and tracking their carbon footprint. This seamless synchronisation enables consumers to switch effortlessly between devices along the shopping journey.
David Fock, Chief Product Officer at Klarna, said: “While mobile shopping is surging, we also see that many consumers still enjoy the comfort of browsing and comparing items on a larger desktop screen. At Klarna, we want to offer consumers the world’s best shopping and payments experience – no matter what device they are using. With the introduction of our browser extension, consumers shopping on their desktop can now benefit from the convenience, control and flexibility of Klarna’s ‘Pay Later’ services at all of their favourite online stores. Combined with the automatic couponing and cashback features, our new extension offers the ultimate shopping hack, saving time and money for consumers at every checkout.”
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