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Klarna enters Romania with ‘Pay in 3’ service and shopping app

By Gloria Methri

June 08, 2023

  • Buy Now Pay Later (BNPL)
  • Europe
  • Frictionless Payments
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Klarna, BNPL, Sweden, Romania, Pay-in-3, Payments, EuropeSweden-based Buy Now, Pay Later provider Klarna has announced its launch in Romania with its  ‘Pay in 3‘ service and shopping app.

Starting today, Romanians can access the interest-free Pay-in-3 solution, alongside the Klarna app, both of which guarantee fast, secure, and effortless payments.

Over the past two years, Klarna has been expanding its presence in Central and Eastern Europe, with local and international brands integrating Klarna’s flexible payment options. This integration has further boosted Klarna’s roster of over 500,000 retailer partners worldwide.

Klarna’s alternative payment solution Pay-in-3 allows users to split their payment into three interest-free installments and allows merchants to offer flexible payment options to their clients.

“Our objective is to offer both businesses and their customers a smooth shopping experience. From browsing to owning, we deliver more than is expected of a payment service and go the extra mile for our users. Most of all, the Pay-in-3 solution is the first brick in the foundation we are laying down in Romania – a foundation on which we hope to build strong, long-lasting relationships with our merchant partners, as well as provide a great experience for our customers” said Sebastian Siemiatkowski, Klarna’s CEO and Co-founder.

With the “Pay in 3” solution, consumers who choose Klarna at checkout can split their purchases into three interest-free payments paid every 30 days from the time of purchase. The monthly payments are simply charged to the consumer’s regular debit card. Similarly, Romanian consumers can “Pay in 3” at integrated retail partners using the Klarna App.

Lukasz Dwulit, Head of Klarna Romania, said, “We have been looking into the Romanian market for quite some time. Now, with the incredible developments in e-commerce and overall online shopping habits, the time has come for us to reach out and provide our platform to the small and big businesses that want to increase their customers’ brand loyalty while providing them with a frictionless shopping experience.”

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