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Klarna acquires Inspirock for travel planning for its global consumers

By Joy Dumasia

October 25, 2021

  • Acquisition
  • AI driven engine
  • Comparison Shopping
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Klarna, a leading global retail bank, payments and shopping service, is bringing its smooth signature experience to the travel sector with the acquisition of Inspirock. This online trip planner enables consumers to quickly and easily explore a destination’s offerings and create personalized itineraries utilizing local expertise and artificial intelligence. 

Over 25 million travellers a year use Inspirock to plan trips tailored to their interests or find inspiration on where to go and what to see. Klarna will integrate Inspirock’s capabilities to allow Klarna’s 90M users to plan and shop for a trip and pay for it in instalments all through the Klarna app.

Inspirock’s technology also enables Klarna to offer additional advertising and marketing opportunities to its growing network of over 250,000+ retail partners, helping them reach high-intent shoppers with more curated and personalized content catered to their travel plans and preferences.

Klarna’s marketing solutions include Comparison Shopping, an AI-driven styling engine, a virtual shopping platform, and an influencer marketing and measurement platform. Together, these services will help consumers make informed decisions about purchasing the products they want from the retailers they love at the best price. 

Klarna CEO and Co-Founder Sebastian Siemiatkowski said: “By bringing Inspirock to Klarna, we are bringing the best of Klarna’s smooth customer experience to the travel sector. For customers, this makes the whole journey from inspiration to planning and preparing for a trip simpler, less stressful and more fun while enabling our retail partners to better reach and engage with their audiences by offering more personalized content. It’s a natural extension of the benefits Klarna brings to payments and shopping.”

IBS Intelligence recently reported that Klarna, the leading global retail bank, payments and shopping service, announced a package of changes to expand and strengthen its UK offering to give consumers more choice, clarity and control over how they pay.

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