Khazna partners with ADIB Egypt to launch its Khazna Card

By Leandra Monteiro

Khazna, an Egyptian financial Super App that offers easy to use, technology-driven financial services to Egypt’s underserved consumers and micro-businesses, has announced that it has obtained the final approval from The Central Bank of Egypt to launch ‘Khazna Card’ in partnership with ADIB Egypt, one of the leading banks in Digital transformation.

Khazna’s Super App enables its users to order the Khazna prepaid card completely free of charge and allows them to inquire about the card’s balance and account details, in addition to activating or deactivating the card directly from the app. Khazna launched in 2020 with an Earned Wage Access product that has since grown into the multi-product offering available today. Khazna’s multi product offering reinforces CBE’s strategy to transform into a cashless society and adopt financial inclusion.

Khazna’s super app caters to 50% of Egyptians who are active smartphone users and lack access to formal financial services. Khazna currently offers General Purpose Credit, Buy Now Pay Later (BNPL), and Bill Payment. The company’s vision is to digitize cash transactions across Egypt, in response to the Central Bank of Egypt’s recent push for financial inclusion and a “less-cash” framework.

Mohamed Ali, CEO and Managing Director of ADIB Egypt, stated, “Obtaining the final approval from the CBE to launch ‘Khazna Card’, will help in revolutionizing the FinTech market in Egypt, our partnership with Khazna reinforces our expansion strategy in the Egyptian market. We certainly look forward to becoming a comprehensive, global bank that operates in the retail banking sector.”

“Over the past few years, ADIB Egypt has exerted effort in providing innovative payment solutions, leading the Egyptian market with smart digital banking solutions, and finally offering products that cater to the needs of the Egyptian underbanked community,” Ali added.

Commenting on this achievement, Ahmed Effat, the Head of Retail Banking Sector at ADIB Egypt, said, “The strategic partnership between ADIB Egypt and Khazna, to issue Khazna’s prepaid card, facilitates the usage of FinTech services in a safe way, as we always strive to provide advanced, secured online payment solutions, to make life easier for our customers, especially the underbanked.”

Omar Saleh, CEO of Khazna, said, “We take pride in our partnership with ADIB Egypt, which resulted in launching our Khazna Card, through which we seek to develop our services for the underbanked.”

“The unprecedented evolution of Egypt’s nascent fintech industry is a testament to the significant efforts by the Central Bank of Egypt towards financial inclusion and a less-cash society. We are aligned with CBE’s vision and Khazna at its core believes that world-class financial services should be available to all. We are combining cutting-edge technology and relentless user obsession to build the best experience for our users,” said Omar Saleh, Khazna’s co-founder and CEO. “We continue to experience exponential growth in network effects created by our 150k+ active users, our partners, and Egypt’s largest merchants.”