KeyBank expands its branding relationship with Cardtronics

By Pavithra R

KeyBank, one of the nation’s largest bank-based financial services companies, with assets of approximately $176.2 bn, has announced an expansion of its branding relationship with Cardtronics, a trusted leader in financial self-service, ATM owner and operator at Kum & Go convenience store locations across Colorado.

Builiding on KeyBank’s long-standing relationship with Cardtronics, the expanded branding agreement enables the bank to enhance its brand visibility in one of the fastest-growing states in the country, while doubling its surcharge-free ATM access points in Colorado, where it currently operates 58 branch locations across the state.

“Branding of these ATMs is part of KeyBank’s commitment to offer convenient access to banking to the community. We know when the banking experience is made more convenient, clients become more engaged and satisfied,” said Mike Katz, Colorado Market President at KeyBank.

At $7 bn in deposits representing the 5th largest market share position in Colorado as of June 2020, KeyBank is an established financial institution with roots reaching back more than 190 years. The bank provides deposit, lending, cash management, and investment services to individuals and businesses.

“KeyBank has been a tremendous partner of Cardtronics, leveraging our ATM network to expand its reach beyond its existing branches and provide increased surcharge-free access to customers where they shop and live. This expanded agreement is a testament to both the value of ATM branding and the strong partnership established over the years with KeyBank,” said Carter Hunt, Cardtronics Managing Director of North America.

The branding program provides financial institutions like KeyBank with immediate scale and brand visibility in key markets in the U.S.