KashNow application launches financial solutions and payments for companies and individuals

By Edlyn Cardoza

Within the framework of providing innovative solutions to simplify financial services, KashNow, a subsidiary application of Noqood Holding, has launched a new and diverse set of services and digital payment options available to companies and individuals. Facilitating reliance on digital payments through the KashNow application, the offering comes in cooperation with Fawry, one of the leading companies in the digital transformation of electronic payments.

“Our strategy at Noqood Holding focuses on building solid ground for growth and expansion, and we aim to enhance the utilization of our great technical capabilities in introducing a new set of financial products and services that improve the lifestyle of our customers,” said Dr. Abd El Rahman Ali, CEO of Noqood Holding. “The financial technology we offer at KashNow reflects our commitment to developing digital financial technology solutions capable of making a positive difference in user experiences.”

KashNow provides digital financial solutions to companies and individuals through a mobile application, the first of which is the ‘Payroll Management’ service. The service allows companies to manage employee salary transfers and withdraw them via Fawry POS machines and Fawry Plus branches. Moreover, companies can recharge their employee’s e-wallets to avoid the hassle of accidental requests and petty cash payments without waiting for the end of the month.

KashNow also provides ‘Sulfa,’ through which it facilitates the process of employees obtaining part of their salary in advance while offering flexible payment options.

Within the strategic partnership with Fawry, KashNow allows users to pay bills such as electricity, water, gas, club subscriptions, and other types of bill payments using their e-wallet balance and also facilitates money transfers between users of the application. KashNow intends in a few weeks to launch a new service that lets consumers recharge their wallets with any bank card, either debit, credit, or pre-paid cards.

Ali added, “We are proud of our partnership with Fawry, which drives Noqood Holding towards achieving financial inclusion and accelerating digital transformation in our society. This agreement is a turning point towards enhancing Noqood Holding’s resources and efforts to provide distinguished digital financial services to Egyptians of various socio-economic classes, and aligns with the country’s policies that promote digital transformation and financial inclusion.”