justfly.com taps FinTech Accrue to launch ‘Pay by Bank’ feature

By Gloria Mathias

Online travel agency justfly.com has announced the launch of its new ‘Pay by Bank’ feature, powered by Accrue, a FinTech company that enables partners to launch customized banking, loyalty, and payment solutions quickly.

“We are thrilled to partner with Accrue to introduce the ‘Pay by Bank’ feature to our customers,” said Christina Allen, justfly.com, Vice President of Partnerships. “This new payment option aligns with our commitment to providing our customers with seamless and rewarding travel booking experiences and making travel more accessible. The loyalty rewards and faster settlement times are just the beginning of the benefits we aim to offer.”

On the justfly.com website, the ‘Pay by Bank‘ feature allows users to make payments directly from their bank accounts. It eliminates the need for traditional payment methods such as credit cards or Buy Now, Pay Later (BNPL) solutions. This streamlined checkout process simplifies transactions and provides significant benefits for both customers and the platform.

“By leveraging the innovative capabilities of Accrue’s ‘Pay by Bank’ solution, we are not only enhancing the convenience for our customers but also driving retention right from checkout with a reward for their next purchase with us,” said Michael Hershfield, Accrue CEO and Founder. “This partnership demonstrates our commitment to offering top travel options while delivering a user-friendly and efficient customer experience.”

Advantages for justfly.com include:

• Lower Transaction Costs: justfly.com can reduce transaction costs associated with credit card processing fees by incentivizing users to pay directly from their bank accounts. This cost-efficiency is a win-win, as savings can be passed on to customers through competitive pricing and exclusive discounts.
• Enhanced Acquisition Strategy: The ‘Pay by Bank’ feature is a strategic acquisition tool that helps attract new customers to the platforms. By offering a straightforward and rewarding payment option, justfly.com can differentiate itself in the competitive travel market.
• Increased Customer Retention: After purchase, users log in to the wallet to claim their reward, which encourages repeat purchases and fosters customer loyalty.