Juspay establishes DIFC base to scale GCC operations

Payments infrastructure provider Juspay has opened its regional headquarters in the Dubai International Financial Centre (DIFC), marking its formal expansion into the Middle East as digital commerce accelerates across the Gulf Cooperation Council (GCC).

The move signals a deeper strategic focus on enterprise merchants, banks and financial institutions in the region, where payment complexity is increasing amid cross-border growth, multiple currencies, evolving regulatory frameworks and diverse local payment methods. The DIFC base will enable closer engagement with regional partners as demand for scalable payment infrastructure rises.

Enterprises in sectors such as airlines, hospitality, eCommerce and financial services are navigating fragmented payment ecosystems while seeking to optimise authorisation rates, manage costs and ensure regulatory compliance. Juspay’s payments orchestration platform is designed to consolidate these functions into a unified stack, enabling merchants and banks to manage authentication, tokenisation, reconciliation and fraud prevention within a single infrastructure layer.

Establishing operations within DIFC, one of the region’s principal financial hubs, provides Juspay with access to a regulated environment and a concentrated financial services ecosystem. The company said it intends to work closely with regional banks, acquirers and networks to deliver enterprise-grade infrastructure tailored to institutions operating across GCC and global markets.

“Juspay has been building foundational payments infrastructure for large-scale, mission-critical commerce globally for over a decade,” said Sheetal Lalwani, Co-founder and COO of Juspay. “We are excited to bring these learnings to the Middle East and partner with merchants, banks, networks, and the broader ecosystem to build a secure, scalable payments infrastructure that supports the region’s rapidly evolving digital economy.”

Founded more than a decade ago, Juspay supports over 500 enterprise merchants and banks globally, including Amazon, Flipkart, Google and HSBC. Its offering spans full-stack payment orchestration, authentication and tokenisation services, as well as a white-label payment gateway and real-time payments infrastructure for banks.

Nakul Kothari, Head of Middle East & APAC at Juspay, said the regional expansion is underpinned by a long-term investment strategy. “By establishing our presence in the Middle East with DIFC, we continue our mission of building innovative payment solutions rooted in deep local market understanding. The region holds tremendous potential, and we are investing in long-term partnerships with merchants and banks to help them build future-ready payment stacks that can scale across markets,” he said.

The company plans to expand its regional workforce across business development, solution engineering and partnerships. The expansion forms part of Juspay’s broader strategy to build interoperable and scalable payments infrastructure across key global markets, as competition intensifies in enterprise-grade payment orchestration.