JS Bank leverages Optasia’s platform to boost financial inclusion in Pakistan

By Gloria Mathias

Optasia, a FinTech services provider, has announced that its AI-led platform’s decision-making capabilities are employed by JS Bank in Pakistan, to power its microlending solution within its digital banking initiative.

The solution enabled by Optasia’s AI Platform in Pakistan is provided under the commercial name “Zindigi”, a digital banking initiative by JS Bank. The digital banking app offering ranges from digital loans, remittances, digital payments, stock, mutual funds, and premium debit card positions. Zindigi has also garnered partnerships to become a BaaS and open banking solution provider.

The application of Optasia’s AI platform’s capabilities will further enhance and improve Zindigi’s mobile financial offerings, help financial inclusion and economic growth, and have a positive impact on customers who have been underbanked.

“The capabilities and robustness of Optasia’s AI-led platform are valued every day by partners across the globe that seek to improve the services they offer,” said Mark Muller, Group CEO, Optasia. “It’s great to enable the delivery of top-level digital banking services to Pakistan through this collaboration with JS Bank.”

Noman Azhar, Chief Officer, Zindigi, stated, “Optasia’s AI capabilities are instrumental in enhancing the optimisation of digital banking services, turning advanced lending into a tangible reality for everyone. At Zindigi, our commitment is resolute to catalysing a positive transformation within the financial services landscape, ultimately benefiting society as a whole.”

Optasia’s global presence has brought its AI platform to over 30 countries. The offerings and flexibility that this proprietary AI-led platform provides allow Optasia to support financial inclusion for underbanked people worldwide.

Optasia, previously Channel VAS, is an advanced AI-led platform that enables instant access to financial solutions for millions of underbanked individuals and SMEs across 30 countries. Optasia’s B2B2X (business-to-business-to-customers and SMEs) model creates value for its partners, such as mobile network operators, mobile money operators, banks, and payment gateways, without the need for additional operating or capital expenses.