Jordan’s Housing Bank for Trade and Finance deploys Bluering’s Commercial Lending Platform

By Delisha Fernandes

The Housing Bank for Trade and Finance (HBTF) in Jordan has successfully integrated Bluering’s Commercial Lending platform, a solution designed to optimise and streamline commercial lending processes.

HBTF now stands at the forefront of digital innovation in the banking sector, providing a faster, more efficient lending experience for Corporate borrowers. This has been achieved by automating all tasks involved in commercial lending, including credit analysis, underwriting, and loan servicing, through Bluering Commercial.

“We are thrilled to partner with The Housing Bank for Trade and Finance in Jordan to revolutionize commercial lending,” said Mazen Ghossainy, Chief Operating Officer at Bluering. “By embracing digital transformation, HBTF will unlock new opportunities and set new standards for excellence in the banking sector.”

The successful implementation of Bluering’s Commercial Lending platform at HBTF is a significant step forward. By leveraging Bluering Commercial’s advanced technologies, HBTF is well-positioned to compete in an increasingly digital and data-driven world.

Benefits of Bluering Commercial include:

• Streamlined workflows which increase efficiency and productivity
• Optimized decision-making processes that facilitate faster lending
• Proactive credit risk mitigation that enhances financial security for all parties
• Seamless integration with existing systems for a smooth transition

“We at HBTF are delighted to have successfully implemented Bluering Commercial within record time, marking a significant advancement in our commercial lending services. We aim to enhance our commercial lending services and offer our clients faster and more efficient services. Integrating Bluering’s innovative technology aligns with our commitment to stay ahead in an increasingly digital and data-driven landscape. This will empower us to compete more effectively and set new benchmarks of excellence in the banking sector.” – Naser Abu Zahra, EVP – Head of Corporate at The Housing Bank for Trade and Finance

The platform is now live and fully operational, thanks to the collaborative efforts and dedication of both teams. The deployment of Bluering Commercial underscores HBTF’s commitment to innovation in banking and its ability to adapt to the changing demands of the industry.