JCB launches whitepaper to help merchants prevent card abandonment

By Gloria Methri

JCB International Co., Ltd. has launched a new whitepaper aimed at supporting European merchants to address cart abandonment on e-commerce websites.

Merchants who proactively tackle this issue will be able to capitalise on the ongoing growth of online shopping and discover new opportunities in the global digital market.

One way to reduce cart abandonment rates is to cater to the needs of international customers, by providing a seamless online experience and local payment options.

The primary causes of cart abandonment have been identified in JCB’s latest whitepaper, ‘Click into Place | Unpacking Cart Abandonment,’ which shares insights, advice, and expert analysis for European merchants to tackle cart abandonment.

This includes easy-to-implement solutions such as providing payment choices, showcasing clearly defined options, logos, local currency requirements, pricing, and implementing device-specific payment journeys.

With a particular focus on online spending from Asia, which has the highest cart abandonment rate in the world (84%),  the whitepaper aims to help European merchants boost e-commerce sales by providing best-practice solutions at checkout.

Ray Shinzawa, Managing Director, JCB International (Europe) Ltd., said, “E-commerce sales are showing no signs of slowing down and catering to the needs of an international audience will become a priority. With Asian countries and regions becoming the world’s fastest-growing e-commerce market, understanding and exceeding the expectations of Asian customers represents the first step in tackling cart abandonment. As one of the global payments brands originating from Japan, JCB has unique insights into the region’s e-commerce market and spending habits, proving a valuable partner for European merchants looking to step up in the e-commerce space.”

Nick Fisher, General Manager, Sales & Marketing, JCB International (Europe) Ltd., added, “Cart abandonment is a pressing challenge that online merchants face as more players emerge. Adopting a proactive approach and leveraging expertise from the right partners can help merchants shift the narrative and transform a challenge into an opportunity. While there is no one-size-fits-all solution, understanding the purchasing behaviours of your customers and ensuring the availability of their preferred payment option will put you in a far better position to reduce the number of abandoned carts and increase sales turnover.”