Jaja Finance expands into the near-prime credit card space

By Gloria Methri

Jaja Finance has opened up to applications from new customers, adding more choice to the near-prime lending market, and giving UK borrowers the chance to reclaim their purchasing power with the new Jaja Vanta Purchase Credit Card. 

Jaja is offering a four-month zero percent interest period on all purchases from the date of account opening. The credit card is priced at 34.9% representative APR with no annual fee and can be applied for directly through Jaja’s website and the UK’s credit marketplace, ClearScore. 

Lucas Dalglish, Chief Commercial Officer, Jaja Finance said, “While the cost of borrowing has increased for everyone, near-prime borrowers are being hit the hardest, and there is little being done to help them. We want to give these borrowers access to simple and good-value credit while helping them improve their credit scores.”

“We have built the Jaja Vanta Purchase Credit Card with the near-prime borrower in mind, and we are confident that we can improve their purchasing power by giving them access to purchase offers and fair and simple credit, alongside great digital service, that they may not get elsewhere. We believe Jaja will become the go-to provider for near-prime customers.”

Following the success of Jaja’s partnership with Asda, for the Asda Money Credit Card and Asda Money Select Credit Card, the digital lender created a range of products for customers wishing to build their credit history, and for those finding it difficult to obtain credit elsewhere. 

The Jaja Vanta Purchase Credit Card has been designed to suit the needs of today’s consumer, offering a digital-first experience to make credit simple and help customers use their credit better, all supported by Jaja’s technology.

New Jaja Vanta Purchase Credit Card customers will be able to stay in control of their spending by tagging transactions, managing repayments, and receiving personalised notifications through their app.   

For those customers who are looking for a credit card for everyday spending at a lower APR (no purchase offer) Jaja also offers the Jaja Vanta Credit Card. It is only available through ClearScore, and APRs will depend on individual customer circumstances.