J.P. Morgan Asset Management announces agreement to acquire 55ip

By Pavithra R

J.P. Morgan Asset Management has announced entering into a definitive agreement to acquire 55ip, a FinTech company with proprietary capabilities empowering financial advisors to deliver tax-smart investment strategies at scale.

According to the deal, 55ip will continue to operate as a separate entity, under its own brand, with the full support of J.P. Morgan and remains committed to serving its existing clients and enterprise partners. 

“Advisors are increasingly seeking intelligent, automated tools to provide simplicity, scale and efficiency, and by acquiring 55ip, we are accelerating our significant investments in advanced advisor technology. This is an exciting development that signifies broad collaboration between fintech and asset managers, aimed toward improving capabilities and outcomes for advisors and their clients,” said George Gatch, CEO of J.P. Morgan Asset Management. 

Founded in 2015, 55ip is a financial technology company whose purpose is to break down barriers to financial progress. Financial advisors use 55ip’s tax-smart investment strategy engine to dramatically improve their efficiency and effectiveness. Its intuitive experience and intelligent automation enhance portfolio design and delivery, saving advisors time and helping to drive better outcomes for investors. 

“55ip combines investment intelligence and modern technology to provide personalized and automated investment solutions with a focus on reducing barriers investors face. Tax-related savings are first order, especially in a world with lower rates, lower returns and higher taxes. We are delighted that J.P. Morgan shares our vision to democratize sophisticated tax management,” said Dr Vinay Nair, Founder and Executive Chairman of 55ip.

At the heart of the experience is 55ip’s ActiveTax Technology, which includes tax-smart transitions, management (including systematic tax-loss harvesting), and withdrawals. The firm also helps advisors to deliver ongoing tax-smart trading and tax benefit reporting to clients.

“Joining forces with J.P. Morgan will provide greater resources for our current clients and enterprise partners, accelerate our innovation and broaden access to our solutions. 55ip’s purpose is to break down barriers to financial progress by finding better ways to help more people through intelligent automation. Being part of J.P. Morgan will accelerate our ability to do just that, as the industry standard tax-smart investment strategy engine,” said Paul Gamble, CEO of 55ip.