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Israeli FinTech Papaya Global unveils workforce payments platform

By Delisha Fernandes

February 07, 2024

  • Contractor Management
  • Contractor Payments
  • Employer of Record (EOR)

Papaya GlobalPapaya Global will use a Super Bowl ad to showcase the launch of its first end-to-end workforce platform that executes worker payments.

“Payroll companies without embedded payments and AI technology will simply not survive,” said Zvika Liblich, Chief Strategy Officer at Papaya Global. “We believe that customers will demand solutions that cover them end-to-end, from payroll calculation to payment execution on one platform, and will support any employment model in any currency worldwide.”

Papaya’s AI-powered payroll validation engine enables the management of all types of workers and paying them in local currencies in any location, providing native connectivity with existing payroll systems. Due to these capabilities, global organizations can scale their workforce while protected by Papaya’s full compliance and liability.

Papaya is making its first Super Bowl appearance, bringing ping-pong to football’s main event. Its 30-second “Small balls. Big Game” ad features multiple self-bouncing ping-pong balls, showcasing Papaya’s game-changing AI-powered workforce payments platform.

The creative team includes Emmy Award winner Matt McCarron, Webby and Cannes Award winner Jonathan Vingiano, and Super Bowl ads veteran Alon Seifert. The spot was directed by Rob Leggatt and shot by Billions cinematographer Jake Polonsky. This is the first Super Bowl ad by McCann Tech.

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