INVIA raises $1.2m in funding from angel investors

By Aarav Garg

INVIA, an Egyptian FinTech startup, has raised $1.2 million in funding from angel investors and strategic partners to develop its AI-powered financial platform for small and medium-sized enterprises (SMEs).

Founded in 2023 by Yehia Ashour, Ahmed Zeinhom and Omar Aboulmagd, INVIA aims to address challenges faced by SME owners in managing financial operations by combining functions such as bookkeeping, cash flow tracking, inventory management and manufacturing operations into a single interface, thereby reducing the need to use multiple systems.

A key feature of the platform is its simplified input system. Users can log transactions through text, voice notes or uploaded invoices, with the system processing the data in the background. This allows businesses to access real-time financial updates without requiring detailed accounting knowledge.

INVIA said the funding will be used to accelerate product development, strengthen its engineering and data capabilities, and expand customer acquisition within Egypt’s SME sector. The company noted that this segment has often been underserved by FinTech providers focused on larger enterprises.

Beyond financial management, INVIA is positioning its platform as a broader business operating system. The company plans to add functions such as human resources, point-of-sale and customer relationship management tools, to enable businesses to manage multiple aspects of operations from a single platform.

The development reflects a wider trend across Africa and the Middle East, where FinTech firms are expanding beyond payments and lending to offer integrated tools for small businesses. SMEs in these markets often rely on manual processes or basic software, creating demand for more accessible and consolidated solutions.

Egypt has one of the largest SME sectors in the region, contributing significantly to employment and economic activity. However, many businesses still manage finances using spreadsheets or manual methods.