InvestEngine launches ETF-based portfolios, LifePlans

By Gloria Methri

InvestEngine—the UK-based investment platform—has launched LifePlans, offering a more innovative and cost-effective way for customers to invest in the ready-made portfolio market. LifePlans bridge the gap between standard robo advice and DIY investing, removing the need for investors to build a portfolio from scratch.

With the launch of LifePlans, more investors will be able to access professionally managed, diversified portfolios based on their risk profile.

The launch comes as recent industry figures show that InvestEngine experienced significant growth in 2024 to become the year’s fastest-growing investment platform, with a current AUM of £900m.

LifePlans offers ready-made portfolios that aim to make access to professional portfolio management easier and lower cost than traditional expertly managed funds and portfolios. These portfolios also provide a balanced alternative to trading individual stocks and shares, which may prove risky or confusing to many investors.

Ready-made portfolios are already a significant market, with £51 billion invested through three of the current leading providers alone. InvestEngine’s LifePlans seek to cater to a similar range of investors whilst providing an improved experience, thanks to InvestEngine’s low fees and existing regular investing automation enabled by open banking-powered Variable Recurring Payments (VRPs).

Offering five portfolios designed to meet differing risk appetites (covering 20% to 100% allocations between equity and bonds), this streamlined, expert-managed portfolio solution is designed for investors who want to grow their wealth while staying within a personally chosen risk level.

Andrey Dobrynin, Managing Director and Co-Founder of InvestEngine, said, “It is our commitment to building services and products which alleviate the issues that investors currently face – high fees, poor user experience, and lack of clarity around their investments. Focusing on automation, removing fees wherever possible, and ETFs clearly meets our customers’ needs and has helped to make us the UK’s fastest-growing investment platform. The launch of LifePlans is the next step in this journey, giving investors easy access to professional investment expertise without the limitations.”

LifePlans are built and managed by InvestEngine’s team of investment professionals and are available for ISA, General, Pension or Business accounts. Investors should periodically assess their risk tolerance while the InvestEngine team handles the complexities of asset allocation, ensuring portfolios remain aligned with the chosen risk profile.