Innoviti & RBL Bank unveil ‘Omnium’, an omnichannel payments platform

By Gloria Mathias

RBL Bank and Innoviti Technologies, India’s payments-based SaaS tools company for enterprise brands and their SME channel partners, have set up an omnichannel payments platform, called Omnium, for progressive merchants.

The platform aims to unlock value hidden in a retailer’s data and business processes, helping them grow faster and with fewer efforts than possible otherwise.

Innoviti has used a modern domain-driven design methodology to build Omnium, integrating with RBL Bank’s modern banking and payment Application Programming Interfaces (APIs), enabling fast, seamless, and secure payment integration.

Omnium enables retailers to integrate their business processes across HR, ERP, and marketing platforms with payment events to enable a precise measurement of their impact. They can also benchmark their process performance with peers, enabling a better target setting.

It is packed with all the features of a modern payment gateway and payment terminal, enabling consumer journeys that cut across online and offline consumer touchpoints.

Omnium has several key features, such as:

• Product-specific payment promotions
• Price and promotion benchmarking
• Real-time attribution of transactions to promotion
• Budget sharing through collaborative and targeted promotions

Pushpendra Sharma, Head of Digital Banking, RBL Bank, said, “At RBL Bank, our partnerships with fintech companies focus on the fundamentals of enhancing the way we serve customers. This partnership with Innoviti will provide settlement services using modern API technology, which enables both the bank and the fintech partner to leverage their core strengths. The collaboration with Innoviti will be a great enhancement for the merchants at large, and we are happy to support them in this initiative.”

Amrita Malik, Co-founder and President of Innoviti, said, “There is no easy way for retailers to combine a consumer’s purchase and payment worlds to drive new and unique experiences for the consumer, especially those that cut across online and offline consumer touchpoints. This kind of design is hard and requires exceptional technological development. We are very proud to have partnered with RBL Bank in this. We look forward to deepening our relationship with RBL Bank in the coming future.”