Inkript obtains VISA LoA for its Biometric Payment Card
By Leandra Monteiro
Inkript, a digital security solutions provider operating in the Middle East and Africa region, and a subsidiary of Resource Group, has obtained the Letter of Approval (LoA) from VISA, for its biometric payment card built on the Zwipe Pay platform. The announcement was jointly made by Inkript, Visa and Zwipe at the Inkript booth which is part of Seamless Middle East in Dubai.
On this development, Riad Itani, Managing Director at Inkript said, “We are pleased to receive the Visa LoA allowing the issuance and deployment of our biometric cards anywhere in the world. This LoA also comes at a timely point with the strong interest from issuers in the MEA region to launch biometric payment cards based on the Zwipe Pay platform. Many banks have already signed with us, and we are ready to meet their expectations across the region.” He added, “this is an important milestone in our journey towards developing biometric solutions for the Fintech industry in the region thus enabling a secure and seamless user experience.”
With this Letter of Approval (LoA), consumers all over the world can access biometric payment cards from Inkript built on the Zwipe Pay technology working seamlessly across Visa’s global payment network. This will address the strong market demand for increased security and convenience through biometric authentication.
Leila Serhan, Visa’s Group Country Manager for North Africa, Levant and Pakistan said, “Today’s consumers value the security and simplicity of digital payments and are beginning to trust newer payment methods offered by merchants. The use of biometric solutions not only ensures a fast and secure checkout experience for consumers but also offers merchants the benefits of faster transaction times and shorter queues, greater hygiene, and improved security. We are pleased to award Inkript the LoA for its biometric payment cards based on the Zwipe Pay platform. This card will offer a myriad of benefits to merchants and consumers, in addition to driving adoption of digital payments over cash payments in the MEA region.”
“We are pleased to see that Inkript, as the first card manufacturer in the MEA region, has now received the Visa LoA for their biometric cards based on the Zwipe Pay platform. Achieving this milestone has had a very positive impact on the commercial rollout of Zwipe Pay-enabled biometric payment cards in the region. On behalf of everyone at Zwipe, I congratulate the team at Inkript on this achievement,” said Ramzi Saboury, General Manager of Zwipe for Middle East & Africa.
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