Inflyx launches Inflyx Pay to streamline creator payments

By Vriti Gothi

Inflyx has launched Inflyx Pay, a FinTech-based payments solution aimed at addressing persistent inefficiencies in how brands compensate content creators. The company said the new platform is designed to reduce payment delays, improve transparency and simplify compliance, as the creator economy continues to scale and professionalise.

Inflyx Pay enables creators to onboard digitally, submit campaign deliverables and receive payments directly into their bank accounts following verification. Payments are structured around predefined milestones, allowing brands to release funds once deliverables are approved. According to Inflyx, this approach reduces reliance on intermediaries and manual processes that often slow down payouts and create friction between brands, agencies and creators.

The launch comes at a time when influencer and creator-led marketing has become a core component of brand strategy across sectors, from consumer goods to FinTech and eCommerce. As brands work with hundreds or even thousands of creators across varying audience sizes and geographies, managing payouts has become increasingly complex. Delays caused by fragmented workflows, limited visibility into payment status and reconciliation challenges have emerged as a recurring issue within the ecosystem.

Inflyx said Inflyx Pay automates reconciliation and provides both brands and creators with real-time visibility into payment progress. By centralising onboarding, deliverable submission and payments into a single platform, the company aims to reduce disputes and operational overhead while offering creators greater predictability around earnings.

“Creators are the backbone of today’s marketing ecosystem, yet payment delays remain one of their biggest pain points,” said Manjul Wadhwa, founder of Inflyx and Anagram Media Labs. “Inflyx Pay is built to solve this structurally. Our goal is to give creators financial certainty and brands operational clarity without friction, without follow-ups. This is about bringing professionalism and trust into an ecosystem that powers modern marketing.”

Inflyx Pay operates as the FinTech arm of Inflyx, an influencer marketing platform that uses artificial intelligence to match brands with creators and manage campaigns. The integration of payments with campaign management reflects a broader trend in FinTech, where platforms are embedding financial services directly into sector-specific workflows rather than offering standalone payment tools.

For the creator economy, the move signals a shift toward more formalised financial infrastructure, as platforms seek to address long-standing concerns around cash flow, compliance and accountability. As FinTech capabilities extend into adjacent digital industries, solutions like Inflyx Pay highlight how payments, automation and data visibility are becoming central to scaling trust and efficiency in non-traditional commercial ecosystems.