back Back

IndusInd Bank partners with MoEngage to deliver Gen Z digital banking

By Leandra Monteiro

July 07, 2022

  • Customer Engagement
  • Customer Experience
  • Digital Transformation
Share

IndusInd Bank, MoEngage IndusInd Bank announced a strategic partnership with MoEngage, the insights-led customer engagement platform to deliver a differentiated digital experience across multiple customer journeys.

As part of the partnership, Induslnd Bank will leverage MoEngage’s technology platform to deliver ‘Gen Z’ digital banking experience to its customers. The Bank will be able to curate personalised content & recommendations across channels where the customers spend most of their time.

Charu Mathur, Head – Digital Banking & Strategy, IndusInd Bank said, “IndusInd Bank has always been at the helm of driving responsive innovation; with this factor at the core, we have on-boarded MoEngage as it has the ability to drive personalization through real-time and actionable insights. This novel and unique insights-led approach gives the Bank the ability to engage with its customer meaningfully while cutting down the time to market to half compared to other customer engagement platforms.”

Soumitra Sen, Head – Consumer Banking & Marketing, IndusInd Bank added, “IndusInd Bank’s engagement with MoEngage is designed to achieve strategic outcomes that support our vision of being the most preferred Bank for our customers by providing relevant and personalized financial recommendations. With the change in lifestyle, we have observed a substantial change in digital banking expectations and we as a Bank are poised to deliver a rich experience that our customers deserve.”

“With the growing importance of millennials and Gen Z customers, we are seeing financial institutions steer their focus towards them by developing differentiated digital engagement strategies,” said Yash Reddy, Chief Business Officer (APAC & EMEA), MoEngage. “We are excited to partner with The Bank and look forward to using our deep banking industry knowledge and digital capabilities to support IndusInd Bank in their ongoing journey to deliver highly personalised and seamless experiences across all digital touchpoints.”

Previous Article

July 07, 2022

Paxful selects iProov to provide security for cryptocurrency onboarding and transactions

Read More
Next Article

July 07, 2022

Tal Ben Bassat joins Anchor as VP of Finance and Operations

Read More






IBSi Daily News Analysis

UK, Bank

July 12, 2024

Customer Engagement

Global securities lending revenue sees sharp 16% decline to $2.53bn in Q2 2024, study shows

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

July 10, 2024

4 Neobanks redefining America’s banking infrastructure

Read More

July 10, 2024

Commercial Bank of Dubai signs partnership with Visa

Read More

July 09, 2024

NatWest taps OneID to enable digital identity service in the Nordics

Read More

Related Reports

Sales League Table Report 2024
Know More
Global Digital Banking Vendor & Landscape Report Q2 2024
Know More
Wealth Management & Private Banking Systems Report Q2 2024
Know More
IBSi Spectrum Report: Supply Chain Finance Platforms Q4 2023
Know More
Treasury & Capital Markets Systems Report Q1 2024
Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
close-link
Get your copy now! IBSi Sales League Table 2024