IndusInd Bank partners with MoEngage to deliver Gen Z digital banking

By Leandra Monteiro

IndusInd Bank announced a strategic partnership with MoEngage, the insights-led customer engagement platform to deliver a differentiated digital experience across multiple customer journeys.

As part of the partnership, Induslnd Bank will leverage MoEngage’s technology platform to deliver ‘Gen Z’ digital banking experience to its customers. The Bank will be able to curate personalised content & recommendations across channels where the customers spend most of their time.

Charu Mathur, Head – Digital Banking & Strategy, IndusInd Bank said, “IndusInd Bank has always been at the helm of driving responsive innovation; with this factor at the core, we have on-boarded MoEngage as it has the ability to drive personalization through real-time and actionable insights. This novel and unique insights-led approach gives the Bank the ability to engage with its customer meaningfully while cutting down the time to market to half compared to other customer engagement platforms.”

Soumitra Sen, Head – Consumer Banking & Marketing, IndusInd Bank added, “IndusInd Bank’s engagement with MoEngage is designed to achieve strategic outcomes that support our vision of being the most preferred Bank for our customers by providing relevant and personalized financial recommendations. With the change in lifestyle, we have observed a substantial change in digital banking expectations and we as a Bank are poised to deliver a rich experience that our customers deserve.”

“With the growing importance of millennials and Gen Z customers, we are seeing financial institutions steer their focus towards them by developing differentiated digital engagement strategies,” said Yash Reddy, Chief Business Officer (APAC & EMEA), MoEngage. “We are excited to partner with The Bank and look forward to using our deep banking industry knowledge and digital capabilities to support IndusInd Bank in their ongoing journey to deliver highly personalised and seamless experiences across all digital touchpoints.”