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IndusInd Bank launches redesigned website in line with its digitisation strategy

By Edil Corneille

July 10, 2020

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IndusInd, bank, IndiaIndusInd Bank announced the launch of its redesigned website today which offers customers an enhanced experience across their desktop, laptop, mobile phone and tablet devices. Powered by the Adobe Experience Manager, a quadrant Content Management Platform, the website is equipped with design principles.

The portal aims at enabling users to seamlessly navigate through the various products and services of the bank. The website comprises several features to offer users who are visually impaired with a smooth browsing experience.

Biswabrata Chakravorty, Chief Information Officer, IndusInd Bank stated, “IndusInd Bank has implemented the Corporate Website on the enterprise class enterprise content management system from Adobe. The Bank wanted to provide the best-in-class experience to its customers and decided to revamp its website end to end. The new website has been optimized for SEO and therefore improves brand salience. The site has been implemented on the latest version of the Adobe Experience Manager which will offer users with a unique browsing experience.”

Indigo Consulting, a digital business and marketing transformation company of the Publicis Group, was given the mandate for the transformation of customer experience by the bank. It has been a digital partner of IndusInd Bank for over 5 years.

Krishna Chandaluri, Chief Digital Officer, Indigo Consulting enthused, “All of us here at Indigo Consulting are extremely proud of our long-term relationship with IndusInd Bank. We began this transformation journey with IndusInd Bank together and are really committed to always stay deeply invested in this partnership to bring state-of-the-art technology, best creative and strategy talent and world-class processes to continue deliver delight for all IndusInd Bank customers. I also specially thank all core-team members at IndusInd Bank IT, Technology and Marketing for their guidance and support during this strategic project delivery period”

Key highlights of the website are:

  • Customised experience – The website is said to understand the needs of a user and tries to display content based on the user’s behaviour. It also helps the bank to curate offers based on the customer’s profile and preferences.
  • Better visual appeal – Bigger banner placements across the website including product pages enhances the visual appeal and makes information consumption easier.
  • Adjustment of font size – This particular feature allows the user to increase the font size in order to make the page more readable. This is done in a way that the design does not get distorted while increasing the font size.
  • Alternate text for images – All images on the website have alternate text embedded along with it. This helps users who are visually impaired to navigate the website using specific in-built reader tools in a seamless way.
  • Improved navigation – The new website adopts an imagery driven look and provides a simpler navigation experience which is suitable for all kinds of devices.

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