IndusInd Bank launches EMI on debit cards this festive season

By Leandra Monteiro

With the country gradually opening up, citizens have welcomed the festive season with open arms.  In a bid to add to the festive fervour, IndusInd Bank announced the launch of EMI facility on Debit Cards to enable its customers to convert their high value transactions into easy instalments. A debit card holder of the Bank can walk into any participating store and avail this facility by simply swiping/tapping their card at a merchant PoS terminal.

Speaking about the proposition, Ms. Charu Mathur, Chief Digital Officer & Head-Business Strategy, IndusInd Bank said, “IndusInd Bank has always been at the forefront at driving customer convenience by introducing products that bring unparalled value to their banking experience. We are delighted to launch an EMI facility for our debit card holders that will enable them to purchase products of their choice from a wide array of categories, and also give them the flexibility of making payments in easy instalments over a period of time. With the festive period having dawned upon us, we are confident that such exciting propositions will add to the customer’s celebration, and propel their purchase decisions.

To begin with, IndusInd Bank has partnered with over 60,000 offline merchant outlets, including large format retailers, hypermarkets, multi-brand and stand-alone stores to facilitate purchases across categories like Consumer Durables, Electronics, Apparels, Automobiles, Home Décor, Hospitals and more. The Bank will soon be partnering with e-commerce platforms to enable online purchases as well.