IndusInd Bank launches digital lending platform IndusEasyCredit

By Leandra Monteiro

IndusInd Bank today announced the launch of ‘IndusEasyCredit’, a comprehensive digital lending platform that enables customers to meet their financial requirements without the need to visit a branch. With this, both existing as well as non-IndusInd Bank customers can instantly avail personal loans or credit cards on a single platform in a completely paperless and digital manner.

With this proposition, ‘IndusEasyCredit’ offers a fully digital end to end process that leverages the power of India’s public digital infrastructure – ‘Indiastack’ to offer personal loans and credit cards in a paperless, presence less and cashless manner. The stack leverages more than 35 interfaces to digitally verify KYC and employment information as well as analyse bank statements. It then leverages advanced analytics and machine learning based models to assess eligibility in real time. Post this, the customer can conduct Video KYC and get the loan disbursed into his or her account after executing the agreement digitally; without having to visit a branch or do any lengthy documentation. The stack will also be leveraged by various partners of the Bank.

Speaking about the new proposition, Ms. Charu Mathur, Chief Digital Officer & Head-Business Strategy, IndusInd Bank said, “Over the past few months, we have been constantly working towards creating a comprehensive solution that enables customers with easy access to credit from the comfort and safety of their homes. ‘IndusEasyCredit’ is a testament to that effort which provides customers with the flexibility to avail a personal loan or a credit card on a single platform, in a completely seamless, paperless, and digital manner. Backed by IndusInd Bank’s strong technological prowess, we believe, that this proposition will offer customers a differentiated banking experience.”

Currently, customers can only apply for the ‘IndusEasyCredit’ facility through the Bank’s website. It will also be made available shortly on IndusMobile, the Bank’s mobile banking application.