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Indonesia’s Jenius taps Perx to digitise its customer engagement strategy

By Gloria Mathias

June 17, 2024

  • Bank BPTN
  • Digital Banking
  • fintech APAC

Bank BTPN, a mobile-led consumer banking service, with its flagship Jenius, a digital bank in Indonesia, has partnered with Perx Technologies to transform traditional banking experiences that are purely driven by needs and wants into a fun, game-like experience.

By introducing the concepts of gamification and instant gratification into everyday personal banking experiences, the Perx Loyalty Engagement Platform and Jenius aim to transform and uplift the quintessential thought relationship a consumer has with his or her lifestyle banking needs.

With a diverse array of rewarding experiences, gamified savings milestones and a personalized loyalty program that rewards customers for their every action, Jenius aims to drive positive behavioural hacks into the community, such as building a nest egg or better managing impulsive spending habits with full transparency.

Moving away from existing as ‘just another digital bank’ and transforming into a financial solution for the digitally savvy audience, Jenius aims to engage its customers beyond their regular banking needs by becoming an enabler to the lifestyle choices its customers make daily.

At the core of this partnership lies the goal of driving maximum customer lifetime value through a dynamic and rewarding loyalty program, mobile customer journeys studded with instant gratification and gamification, which allows the bank to nudge and influence positive customer behaviour.

“As a digital native bank, the app experience is paramount to Jenius’ success. By collaborating with Perx, we are able to leverage innovative technology to provide a fun, personalized, and rewarding experience across all customer touchpoints throughout their entire customer journey. This is essential to create retention, engagement, and customer-first service experience – which is ultimately what sets us apart from others in the industry,” said Febri Rusli, Digital Banking Product & Innovation Head at Bank BTPN.

“In the experience economy, digitally savvy consumers expect personalized and meaningful interactions that keep them excited enough to return. We are delighted to deliver these ‘Aha moments’ in every customer journey a Jenius customer will experience going forward. We are thrilled to partner with Bank BTPN to create and deliver an engaging customer experience for everyone served by Jenius in Indonesia,” said Anna Gong, Founder and CEO, Perx Technologies.

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