IndiGo adopts Amadeus tech to update its Revenue Management system

By Gloria Methri

IndiGo has partnered with Amadeus to implement advanced Revenue Management technology – Amadeus Segment Revenue Management Flex (SRM Flex).

By adopting this cloud-based system, IndiGo hopes to benefit from an intuitive and easy-to-operate user interface. The web-based application SRM Flex will receive information from IndiGo’s Navitaire New Skies® Passenger Service System (PSS) through its Revenue Management Integration Service. This will enable near real-time data exchange capabilities, allowing the carrier to respond to market dynamics such as new bookings or equipment changes.

The system’s price setting capabilities can be adjusted to be rule-based, science-based, or a mix of both, depending on the carrier’s strategy. Repetitive routines can also be automated to optimise operational efficiency and increase revenue opportunities.

Abhijit Dasgupta, SVP – Planning and Revenue Management, IndiGo, said, “Amadeus’ SRM technology will enable IndiGo’s revenue management team to have more granular steering controls, make quicker business decisions, drive greater automation and increase efficiency across the board. IndiGo will be able to streamline its operations by consolidating interfaces into one, resulting in time optimisation and a sharper focus on more sophisticated Revenue Management strategies required for a fast-growing network in a diverse set of markets and passenger segments. Most importantly, it leverages the strengths of both IndiGo and Amadeus to develop an ecosystem that can cater to IndiGo’s expansion plans and future growth.”

Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific, Amadeus, said, “We are pleased to work with IndiGo to make the most of this technology. Together, we will help maximise the carrier’s revenue opportunities and create new efficiencies so IndiGo can focus on providing great service to its passengers. Amadeus’ Revenue Management technology is open, PSS agnostic, modular, and easy to use. It can also be seamlessly integrated with external solutions that IndiGo currently uses or plans to use. We are confident that this technology will firmly place IndiGo on solid footing for the long term as it looks to grow in India and beyond.”

The Indian airlines’ selection of Amadeus SRM Flex will ensure that it has the right technology in place to support this growth far into the future. Currently, IndiGo features a fleet of over 400 aircraft, with more than 2,200 daily flights, connecting 120+ destinations, of which 38 are international. Last year, the carrier welcomed over 113 million passengers and launched its business class offering, IndiGoStretch, and loyalty program, IndiGo BluChip.