InDebted enters UAE market to provide AI-driven debt resolution

By Gloria Methri

InDebted, the Australian debt resolution expert, has expanded into the United Arab Emirates (UAE), marking its seventh operating market.

InDebted partners with high-growth FinTechs such as Klarna to provide their customers with empathetic, personalised repayment solutions. Since its founding in 2016, InDebted has transformed an industry long dominated by outdated practices, delivering superior experiences and outcomes for both businesses and consumers alike.

As consumer credit reached AED 484.8 billion in Q3 2024, the uptake of alternative financial solutions is growing in parallel. UAE FinTech adoption is projected to reach 90% by 2028, signalling a fundamental shift in how consumers manage their financial lives.

“InDebted’s expansion into the UAE is a huge step forward in reshaping how consumers experience the collections phase of their journey to debt freedom,” said Josh Foreman, Founder & CEO of InDebted. “We are focused on empowering consumers to take hold of overdue accounts by making payment options seamless and stress-free. We have found that our ethical, fair and transparent approach mirrors the principles of Islamic Finance and Buy-Now-Pay-Later providers alike, making our solution an ideal fit for organisations in the Middle East. There’s a clear need from businesses who are seeking out modern collections technologies that prioritise both performance and customer care.”

Founded in Australia in 2016, InDebted introduced digital communication channels, including SMS and email, to the debt collection industry, moving away from traditional reliance on phone calls. The company’s AI-powered solutions, such as Collect, offer personalised support to consumers, facilitating repayment processes that are both effective and aligned with individual financial goals.

“While FinTech and BNPL adoption is booming across the UAE, organisations have a unique opportunity to build trust with consumers through their collections approach—rather than losing valuable relationships due to outdated tactics. We have consistently demonstrated our ability to preserve and strengthen these connections by creating transparent and empathetic experiences that help consumers regain control of their finances. That is exactly the transformative approach we are bringing to the UAE,” Foreman added.

Following its AUD 60 million ($38 million) Series C funding round in 2024, InDebted has ambitious expansion plans, including in the Middle East, Latin America, and Europe. With over a third of InDebted’s revenue now coming from organisations it supports across multiple markets, the company’s growth strategy has proven effective, fueling confidence in its expansion into new regions.