ICICIdirect announces the launch of ICICIdirect Markets app

By Leandra Monteiro

ICICI Securities (I-Sec), which operates ICICIdirect, a digital platform for investments, protection and loan products, today announced the launch of ICICIdirect Markets app, a brand-new trading app which promises to provide a superior trading experience with its simple, fast and intuitive UI & UX (User Interface & User Experience) design. ICICIdirect Markets aims to make buying and selling stocks on-the-go as hassle-free as it can get and redefine the way people trade in this era of rapid digital adoption.

ICICIdirect Markets comes with analytical tools like advanced charting, Open Interest graphs on Option Chain, integrated research, and live profit & loss monitoring. Investors can buy or sell stocks by simply swiping. The app comes integrated with biometric-based login for enhanced security and allows for personalisation by allowing customers to create their own watchlist with Stocks, Index, F&O Contracts.

Speaking on the launch, Mr. Vishal Gulechha, Head – Retail Equity, ICICI Securities said, “ICICIdirect believes in simplification of the trading experience and believes that technology can lead this change. In an effort to create a trading platform that not only addresses today’s requirements but is also flexible enough to meet tomorrow’s technological advances, we built the ICICIdicrect Markets app after extensive customer consultation, particularly the millennials. Innovating with changing times to attain customer satisfaction has been a top priority for us and we envisage to build the next generation of AI-based hassle-free trading experience.”

The app comes with other tools like eATM (instant liquidity on selling of shares), cashless trading with shares as margin, and MTF (Margin Trade Funding) option. The app simplifies the entire buying and selling process by consolidating all related activities in just three steps. Customers can monitor positions across asset classes in one go with consolidated positions view. The app also makes available the best of ICICIdirect Research across Equity and Derivatives along with One Click Portfolio for smarter investments.