i2c and Majid Al Futtaim expand partnership to launch SHAREPay Card and mobile wallet

By Edlyn Cardoza

i2c Inc., a provider of digital payment and banking technology, announced its partnership with Majid Al Futtaim, a leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa, and Asia, and launch of a new payment solution – SHAREPay. This solution is part of Majid Al Futtaim’s SHARE rewards program, the region’s leading loyalty program, which enables its members to ‘Pay, Earn and Redeem’ points in just one tap.

“We are thrilled to expand our partnership with Majid Al Futtaim, as they push the boundaries on what the retail experience can and should be for today’s consumers,” said Amir Yazdanpanah, General Manager, CEMEA Region, of i2c Inc. “Our technology was designed to help visionaries like Majid Al Futtaim, go to market with differentiated products like SHAREPay, and to do so with unmatched reliability and flexibility.”

Powered by i2c’s next-gen SaaS platform, SHAREPay is a digital wallet in the MENA region, which enables SHARE members to link up to 10 existing debit and credit cards to a single digital card, significantly increasing flexibility and purchasing power for the user. This digital wallet provides consumers with instant earning and burning of SHARE points across the Majid Al Futtaim ecosystem. Customers can now pay via their linked card or use their SHARE points by simply tapping on any POS terminals across Majid Al Futtaim’s ecosystem.

“In order to stay ahead of the curve, our commitment to digital transformation has been an imperative part of serving the needs of our customers,” said Joe Abi Akl, Chief Corporate Development Officer at Majid Al Futtaim Holding. “We’re looking forward to working with i2c to deliver a truly seamless payment solution by leveraging their innovative processing platform with the SHAREPay card and mobile app, disrupting and reimagining what loyalty and rewards mean to our customers.”

i2c and Majid Al Futtaim have worked together since 2015, and this partnership looks to continue expanding digital payment use cases throughout the region.