HSBC Hong Kong introduces new integrated account

By Edil Corneille

HSBC is introducing HSBC One, a new integrated account which combines no-fee basic banking services with a comprehensive suite of solutions for serving different aspects of customers’ banking needs such as everyday banking, travel and international, investment, protection, card and lending, payroll and MPF.

Greg Hingston, Regional Head of Wealth and Personal Banking, Asia-Pacific and Head of Wealth and Personal Banking, Hong Kong, HSBC said, “HSBC One marks a positive step forward in personal banking services as we liberalise more and better banking solutions for our customers. HSBC One, a new proposition replacing HSBC Advance, is going to be the single integrated account with the best services and solutions for all our non-Premier and Jade customers.”

“Our mission is to make HSBC the one and only bank our customers need to support all their financial needs at different stages of life. The design of HSBC One aligns with our customer centric philosophy, where we endeavour to improve our services to meet the most pertinent needs of customers and address pain points in their service journey, especially among our younger customers,” he added.

The bank asked the younger generation to help design HSBC One which will be launched officially on October 27. As part of the launch of the account, HSBC Multi-currency Mastercard Debit Card will make shopping and travel easier and more cost-effective. In addition to a cash rebate on all spending, cardholders get the convenience of access to a maximum of 12 currencies, arranging pre-exchange foreign currencies at customers’ preferred rates, spending with zero foreign currency transaction fees or annual fees, and withdrawing cash free of charge from the global HSBC ATM network.

The new ‘Wealth Booster’ of the account is a platform with financial tips, tools and product solutions for investors at all levels. Customers can get support from the new ‘Wealth Coach’ service through ‘Live Chat’ on the bank’s website, ‘Chat with us’ in the mobile app, and 1-on-1 coaching in the branch or via video conference.

Brian Hui, Head of Customer Propositions and Marketing, Wealth and Personal Banking, Hong Kong, HSBC, said, “Based on the latest HSBC FinFit survey, many of these younger customers are struggling to start their wealth management journey, but only 56 per cent are confident in their ability to choose appropriate investment products. HSBC One will help them enhance their financial wellbeing while achieving their other personal ambitions.”

The bank has apprised that there will be continuous upgrades including additional digital journeys in the HSBC HK Mobile Banking App, which has recently been re-launched with a more user-friendly interface. In the near term, the mobile app will support investment account opening and additional account opening.

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