HSBC HK Mobile Banking app gets new interface design

By Edil Corneille

HSBC Hong Kong announced that it is introducing a new interface for its HK Mobile Banking app (HSBC HK App). This provides customers with easier access to services required, a wider array of transaction options, and better oversight of their financial data. The bank will celebrate the phased introduction of the new interface, which will be available for both iOS and Android users, with the “Live while you bank” lucky draw programme.

The bank has mentioned that it is among the first in the market to roll out an app – HSBC HK App, which saw 1.34 million active users in June 2020 (up 55 percent year-on-year to hit an all-time high) as the COVID-19 pandemic has prompted customers to go digital to enjoy the convenience from online channels.

Andrew Eldon, Head of Digital, Wealth and Personal Banking enunciated,  “Providing a digital capability that is second to none has always been a cornerstone of our service commitment, but with COVID-19 it has become more important than ever to allow our customers to live a full digital banking life while taking the precautionary measures necessary to guarantee both their health and safety and that of our employees. HSBC will continue to invest in building our digital capabilities to help customers benefit from technology in the fintech era.”

The facelift not only enables viewing of all account information on one screen, including credit card transactions, insurance policies, and MPF performance details but also makes it easier to access other widely used service functions through handy command tabs under a more adaptable navigation menu.

The new interface makes it easier for app users to make payments to third parties by choosing the payees from their mobile contacts list, or settle credit card bills with other banks supported by the Faster Payment System. Account settings can be personalised, including access to eStatement/ eAdvice, push notifications, security keys and payment limits. Acting on feedback from customers, the new interface includes a message stack on the home screen to remind users about important service information.

The bank has made it easier for customers to manage their wealth from their phones, including a new dashboard that allows users to view their investment portfolio, whether it be stocks, unit trusts, foreign exchange, or deposits. To ensure timely assistance, the tab-based navigation has been restructured so that customers can easily chat with an agent online or provided with the self-explanatory FAQ.