How AI & digital payments are empowering UAE women entrepreneurs

By Gloria Methri

In a major push towards digital transformation, women entrepreneurs in the UAE are rapidly integrating AI and digital payment technologies into their businesses, according to Visa’s latest Women SMB Digitisation Index. However, despite this progress, many still face significant funding challenges that could hinder long-term growth.

AI and Digital Payments on the Rise

Women entrepreneurs in the UAE are increasingly recognising the power of AI in business operations, with over 70% using it in HR, sales and marketing, and data-driven decision-making. The adoption of AI-powered payment solutions is also on the rise, with more than half of respondents citing improved transaction accuracy (57%) and faster approvals (50%). Additionally, 67% of women-owned businesses actively leverage social media accounts for sales, while 43% use company websites to drive eCommerce.

Security remains a top priority, with 59% of respondents emphasising employee awareness and training, and 51% implementing advanced security measures to protect digital transactions.

Funding Roadblocks Remain

Despite embracing digital solutions, access to capital continues to be a pressing challenge for women-led businesses. Over half (57%) of women entrepreneurs in the UAE rely on personal finances to launch their ventures, while 43% turn to family and friends for funding. Even after establishing their businesses, many continue to depend on reinvested profits (37%) or personal savings (41%) to sustain growth.

Investment in innovation remains a focus, with nearly four in ten women planning to channel additional funds into developing new products, services, or market expansion. However, limited access to formal financing options could slow their scaling efforts.

Expansion and Skill Development a Priority

Growth remains top of mind for women entrepreneurs in the UAE, with 51% aiming to expand into new markets and 46% looking to diversify their product range. Many are also keen to upskill in areas like payment security and eCommerce setup (38%), financial management (30%), and fundraising (28%).

Salima Gutieva, Vice President and Country Manager for UAE, Visa, highlighted the importance of supporting these businesses, “We are thrilled to celebrate International Women’s Day by recognising the strides women entrepreneurs have made in embracing AI and digital technologies. Our collaboration with Meta for Marketplace for Good reflects our commitment to fostering a community of innovation and empowerment.”

Meta’s Moon Baz, Director of Global Partnerships for the Middle East, Africa, and Turkey, echoed this sentiment. “This event not only provides a platform for women entrepreneurs to showcase their products but also reinforces our collective commitment to supporting their growth and giving back to the community during Ramadan.”

As the digital economy continues to evolve, Visa’s findings underscore both the remarkable progress and the hurdles women entrepreneurs face. With ongoing support and investment, these business owners are poised to play a transformative role in the UAE’s economic landscape.