Hepsipay hits new milestone with 10 million users

By Leandra Monteiro

D-MARKET Electronic Services & Trading, a Turkish e-commerce platform, announced that the next generation of its FinTech solution, Hepsipay, reached 10 million users.

The company aims to expand the online shopping experience for users through easy, fast and budget-friendly payment options, which has reached 10 million users as of November 2022.

Using Hepsipay, users can complete their purchases with one click or transfer their existing balances back to their bank accounts or debit/credit cards. Hepsipay also provides a seamless return and cancellation experience with an instant refund of the payment back to their wallets, enabling users to continue shopping without needing to wait for the refund to be made to their cards.

Hepsipay also announced newly added features, enriching the shopping experience with improved customer verification and e-wallet capabilities. In addition to a visual facelift, Hepsipay has been redesigned in line with its goal of becoming Hepsiburada’s payment gateway with KYC digital customer verification. In addition to the existing ability to transfer money from credit or debit cards, Hepsipay users may now also top up their e-wallets by transfers from their bank accounts without needing to use a card.

Furthermore, HepsiPay launched Turkey’s first ‘Buy Now, Pay Later’ (BNPL) service in the e-commerce sector that allows customers to purchase goods and services within their assigned limit. Using the BNPL feature, the customers are able to make their payment in up to 12 installments and combine their BNPL limit with other forms of payments to improve their affordability. The service is delivered with prudent execution and strict risk monitoring, yielding portfolio quality in line with long-term cost of risk projections.