Hepsipay enters prepaid card partnership with Visa

By Delisha Fernandes

Hepsiburada, a Turkish e-commerce platform, has announced a five-year agreement with Visa, a digital payments provider, to ensure that its users’ digital prepaid cards are accepted worldwide for online and physical purchases.

Samile Mümin, General Manager of Visa in Türkiye, said, “We are pleased to partner with Hepsipay to offer their customers access to digital payments with Hepsipay Visa cards. Thanks to Visa’s global scale and our technological network protected by the most advanced security products and services, Hepsipay cardholders can now enjoy the freedom of paying securely, not just on Hepsiburada platform, but anywhere worldwide. I would like to congratulate all the teams that contributed to the launch.”

This partnership will enable users to create digital cards with a Visa logo within seconds by logging in to their Hepsipay accounts through Hepsiburada. They will be able to top up cash to their Hepsipay cards via transfers from credit or debit cards and cash from their bank accounts.

Hepsipay, initially a platform wallet launched by Hepsiburada to provide fast, secure and easy payments, continues developing solutions to further ease the lives of its customers.

Erkin Aydın, CEO of Hepsiburada Financial Services, said, “Hepsipay was launched as the platform wallet of Hepsiburada. We are the first and only platform wallet licensed by the Central Bank of the Republic of Türkiye. Hepsipay cards now offer our customers an open loop payment solution. We describe this as expanding Hepsipay to the street. This agreement with Visa serves our goal of expanding our payment solutions outside the Hepsiburada platform and will benefit our customers, allowing them to use their cards at any payment point under the assurance of Visa and Hepsipay.”