HepsiPay announces payments partnership with Paycell

By Leandra Monteiro

HepsiPay, the digital open wallet of Turkish e-commerce platform Hepsiburada, announces a new payment agreement with Paycell, the FinTech subsidiary of Turkey’s telecom operator, Turkcell. The agreement will enable consumers to shop easily on the Hepsiburada platform without the need for a bank card by using the new direct carrier billing capability on HepsiPay Wallet.

Beginning in December, Turkcell customers who do not have or do not prefer to use a bank or credit card, will enjoy a frictionless shopping experience on the Hepsiburada platform. Customers will be able to transfer money quickly and easily to their HepsiPay Wallet, with the final top up amount reflected on their next Turkcell bill.

This new offer will give Turkcell subscribers an innovative way to shop on the Hepsiburada platform. And by enabling customers who may not have access to a bank or debit card to shop online, Hepsiburada will expand its total addressable market in Turkey, where over 20 million people remain unbanked.

HepsiPay General Manager Ozan Bayulgen said, “We are pleased today to be announcing this payments agreement – the first step in a long-term strategic partnership between Hepsiburada and Turkcell. HepsiPay aspires to evolve into best-in-class payment companion enabling frictionless platform experience across payments, money transfers, and also innovative fintech offerings across online and offline.”

“This new and innovative payments feature on the Hepsiburada platform will help us to expand our total addressable market, and provide another way for Turkey’s significant unbanked population to access the benefits of the digital and ecommerce revolution.”

“We look forward to continuing to develop products and offerings alongside Turkcell and other partners for the benefit of our shared customers as we, at Hepsiburada, are committed to lead the digitalization of commerce in Turkey.”

Onur Güven, Paycell CEO said, “It is with great pleasure that we offer Hepsiburada customers our innovative pay later solution: Paycell Ready-to-use Limit, developed to fulfill the need for alternative payment methods which have increased with the rapid growth in e-commerce. By producing a safe and innovative alternative for the new payment habits accelerated with the pandemic, Paycell has reached six million active users.”

“We prioritize creating opportunities with technology so that more people are able to benefit from financial services in line with their changing needs. We are excited to offer the value and benefits of our next-generation payment platform to a broader audience in collaboration with Hepsiburada.”

“Thanks to Paycell’s advanced credit scoring capacity, users can safely and easily shop on Hepsiburada within the monthly limits without using a bank card. We look forward to working closely alongside Hepsiburada and will continue to expand the scope of solutions and services offered with Paycell.”