HDFC Bank unveils ‘Smart Gateway’ in partnership with Juspay

By Gloria Mathias

HDFC Bank has launched ‘Smart Gateway’ in collaboration with Juspay, a FinTech firm, to significantly empower online businesses. This new payment solution is designed to streamline transactions, enhance customer experiences, and drive business growth.

The product promises to improve conversion rates by up to 10%. Smart Gateway is a payment gateway and a comprehensive platform that elevates the entire online payment experience, making it seamless, secure, and incredibly efficient for businesses across India.

Smart Gateway simplifies payment management by unifying various payment methods, allowing businesses to focus on serving their customers.

“It’s an absolute thrill to launch a first-of-its-kind payments solution with India’s leading FinTech in the payments space. This partnership is not just about payments, it’s also about creating technology ecosystems for businesses to grow and thrive.”, said Rajanish Prabhu, Sr. Executive Vice President, HDFC Bank. “This partnership is a great milestone and will grow strength to strength,” he added.

A standout feature of Smart Gateway is its user-centric design. Whether through user-friendly vernacular checkouts or robust fraud detection mechanisms, every aspect of the platform is built to ensure seamless and secure transactions for both businesses and their customers. Built to handle heavy loads with ease, the platform offers PCI-DSS compliance, 24/7 risk monitoring, and advanced fraud detection, making it the ideal choice for online businesses of all sizes.

“This partnership with HDFC Bank represents a significant leap towards simplifying online payments in India,” remarked Sheetal Lalwani, Co-founder & COO of Juspay. “The pace of innovation in the payments space is accelerating, and with Smart Gateway, we’re making the most advanced payment technologies accessible to all businesses. Our goal is to transform digital payments from a simple transaction into an intuitive, secure, and scalable experience.”

As Juspay continues to redefine the payments landscape, its collaboration with HDFC Bank on Smart Gateway highlights a shared commitment to empowering businesses with the tools they need to thrive in a digital-first world. Smart Gateway exemplifies how two industry players united to simplify