Guardian taps Avantos to enhance AI-enabled wealth management

By Vriti Gothi

The Guardian Life Insurance Company of America has partnered with Avantos, an AI-native operating system provider, as part of a broader effort to modernise advisor workflows and strengthen its wealth management capabilities through artificial intelligence.

The collaboration will introduce next-generation technology designed to help Guardian’s financial advisors streamline client onboarding, improve operational efficiency, and enhance client engagement. In the initial phase, the Avantos platform will enable advisors to connect data, teams and workflows within a unified system, aimed at delivering more consistent and compliant onboarding experiences while reducing administrative friction.

Over time, the partnership is expected to expand to include additional AI-driven tools to support a wider range of client needs across investment planning and protection strategies. The initiative is intended to improve advisor productivity and enable more personalised financial guidance.

Guardian has also made an early-stage investment in Avantos and will serve as a strategic insurance partner, signalling confidence in the role of AI-native infrastructure in reshaping client servicing and operational models across wealth and insurance.

“Guardian’s partnership with Avantos builds on our broader innovation portfolio to empower our advisors to serve as trusted partners in clients’ financial lives,” said Mike Perry, Head of Client Solutions and Wealth Management at Guardian. “Especially as clients look to navigate the impact and complexity of today’s uncertain market, we’re making sure our advisors have the tools they need to improve productivity so they can focus on helping clients realise their financial plans and goals.”

The partnership comes as wealth and insurance firms increasingly invest in AI to automate onboarding, unify fragmented data environments and improve advisor efficiency amid rising regulatory complexity and growing demand for personalised financial advice. AI-native operating models are emerging as a strategic priority for firms seeking scalable client servicing and improved operating leverage.

The Avantos collaboration also builds on Guardian’s recent efforts to expand its wealth capabilities. The firm recently appointed Mike Perry to lead client solutions and wealth management and launched its Guardian Wealth Advanced Markets team, a multidisciplinary group providing specialised planning support and market insights to advisors.

For the broader sector, the move reflects a growing convergence of insurance, wealth management and AI-led platforms, as institutions shift from incremental digital upgrades toward integrated, intelligence-driven advisory ecosystems.