GrubTech and Geidea partner to provide e-payment solutions in Egypt

By Edlyn Cardoza

GrubTech, the UAE’s cloud kitchens and restaurants tech solutions provider, signed an agreement with Geidea, an e-payments and FinTech platform, to provide its services for the PoSs of GrubTech’s clients. This cooperation will add value and new merits for GrubTech’s clients in the Egyptian market.

Commenting on the signing, Al-Fayed said that this agreement is part of the company’s strategy to establish grand commercial partnerships with major key players in MENA’s food and beverages (F&B) market. “This cooperation will initially come into effect in Egypt and then other countries that GrubTech operates in, including in MENA, Asia, and the rest of Africa,” Mohamed Al-Fayed, CEO of GrubTech, added.

Founded in 2019, GrubTech is a platform that provides tech solutions to manage cloud kitchens and restaurants in a way that enables them to automate their businesses and manage the food delivery process online.

Harfoush expressed his excitement for inking the agreement, asserting that it represents a significant step in GrubTech’s plan to build a system that integrates with its objectives to create a platform containing all the solutions restaurants and cafes in the local market need. GrubTech’s Egypt Country Manager Osama Harfoush said, “The tech solutions GrubTech provides benefit its clients by simplifying transactions and adopting digital transformation policies that are being implemented globally to achieve the UN’s sustainable development goals by 2030.”

Geidea is currently the most favoured choice for merchants in the Egyptian market who seek e-payment solutions. Geidea is providing integrated services that qualify it to acquire a significant market share of the e-payments industry in Egypt.

“This agreement is pivotal for Geidea in order to expand in the F&B market that is growing rapidly in Egypt,” said Geidea’s Egypt General Manager, Ahmed Nader. It will also enable cafes and restaurant owners to work more efficiently while providing a better experience in terms of online food delivery. Moreover, it will help business owners increase their sales by utilising multifarious trademarks via a single window in an easy way.”

“By collaborating with GrubTech, we target expanding our operations in the F&B sector by introducing cutting-edge e-payment solutions. The cloud kitchens and restaurants sector is rapidly growing in Egypt due to the accelerating digital transformation, which gives us a significant opportunity to provide an all-in-one operating system that eases the process for our clients,” said Head of Commercials at Geidea, Ahmed Magdy.