Greenlight introduces Greenlight Max, an educational investing platform for kids

By Pavithra R

Greenlight Financial Technology, the FinTech company aiming to help parents raise financially-smart kids, has announced the launch of Greenlight Max, an educational investing platform designed for kids.

Investing is key to building long-term wealth, but it is not inclusive or accessible to many. With the launch, the firm is now shining a light on the world of investing for parents and kids alike. The platform launch is the result of 4 years of customer feedback and expertise in family FinTech and education. 

The new platform enables kids to:

• research stocks with analysis powered by Morningstar,
• learn from a library of in-app educational content,
• propose investments with parental approval and track portfolio performance. 

Greenlight Max plan also includes upgraded safety features like cell phone, purchase and identity theft protection and the Greenlight Black Card, along with its suite of core financial tools for earning, saving, spending and giving.

“At Greenlight, we know that financially-smart kids will have happier and healthier lives. Investing is one of the most important pieces of the personal-finance puzzle. That’s why we launched Greenlight Max — so parents can lay the foundation for building generational wealth,” said Tim Sheehan, co-founder and CEO of Greenlight. 

Founded in 2014, Greenlight Financial Technology is a FinTech company that empowers parents to raise financially smart kids. Its family finance product, Greenlight, is a debit card for kids that parents manage via a SaaS application. In 2017, the company launched a parent-managed debit card and app for kids to teach money management skills. According to company data, the FinTech serves more than 2 mn parents and kids, who have collectively saved $90 mn. Recently, the firm raised $215 mn in Series C at $1.2 bn valuation. The new platform is available for $9.98 per month for the whole family, with no transaction fees for investing.