GoTo unveils BNPL service on TikTok’s ShopTokopedia

By Gloria Mathias

GoTo, the digital ecosystem in Indonesia, has announced that it is enhancing its partnership with TikTok by providing a “Buy Now, Pay Later” (BNPL) product, GoPay Later, on TikTok’s ShopTokopedia.

This move expands on the existing partnership between GoTo and TikTok, which aims to drive the growth of Indonesia’s digital economy through the provision of accessible financial services.

GoTo Group COO Hans Patuwo said, “We are excited to deepen our strategic partnership with TikTok with the launch of GoPay Later on TikTok’s ShopTokopedia. GoPay Later complements GoPay’s availability as a convenient payment method on TikTok’s ShopTokopedia, providing users with a wider variety of financial services on the ShopTokopedia platform while enabling both GoTo and TikTok to further fuel business growth.”

With over 97 million unbanked adults, a significant portion of Indonesia’s population lacks access to secure and responsible financial services. GoTo Financial, GoTo’s financial arm, aims to address this gap.

“As a provider of consumer lending services, GoTo Financial will continue to strictly follow responsible lending practices, which include maintaining transparent communication with consumers, providing loans according to users’ borrowing power, as well as equipping consumers with financial education, enabling them to be responsible borrowers,” Hans added.

GoPay Later, as an installment payment method on Shop Tokopedia on the TikTok app, provides various benefits for users, including:

• Simplified credit process, where existing users of GoPay Later simply need to complete a data verification process through facial recognition to activate GoPay Later on ShopTokopedia
• Credit limits up to IDR 10 million, determined by risk-based pricing
• Flexible tenor options of 1, 3, 6 to 12 months
• There is no minimum transaction requirement

Melissa Siska Juminto, President Director of Tokopedia and TikTok Ecommerce, said, “We are proud to work with GoTo as our strategic partner as we expand our offering to Indonesian consumers, thereby contributing more broadly to the country’s digital economy. GoPay Later on, ShopTokopedia will help us provide more merchants and small businesses with increased flexible payment options, enabling them to offer their customers a more seamless shopping experience.”