GoSats bags $5m Series A to boost AI-led rewards platform

Bengaluru-based FinTech startup GoSats has raised $5 million (approximately ₹42 crore) in a Series A funding round led by Konvoy, with participation from Y Combinator, Taisu Ventures, and a group of angel investors.

The funding follows the company’s earlier capital raises, including a $4 million pre-Series A round in 2022 and $700,000 in seed funding in 2021, signalling continued investor interest in alternative asset-linked consumer FinTech models.

According to the company, the fresh capital will be deployed to scale user acquisition, expand its product suite, and enhance reward experiences through AI-driven personalisation. The firm also plans to invest in strengthening its engineering, product, and growth teams.

Founded in 2020 by Mohammed Roshan and Roshni Aslam, GoSats operates an asset-based rewards platform that allows users to earn Bitcoin and gold on everyday transactions. Its offerings include rewards linked to online shopping, gift cards, and a prepaid payment instrument (PPI) card, positioning the platform at the intersection of consumer payments and digital assets.

The company reported an annualised gross merchandise value (GMV) of $40 million (around ₹360 crore) and said it has distributed more than ₹50 crore in Bitcoin and gold rewards since inception. It has also established partnerships with consumer brands such as Flipkart and Google.

Looking ahead, GoSats plans to broaden its rewards ecosystem by introducing additional asset classes and deepening integrations with FinTech platforms and consumer brands.

The development reflects a broader trend within FinTech towards embedding alternative assets into everyday financial experiences. As digital assets continue to gain traction among retail users, platforms offering simplified access particularly through familiar spending behaviours are emerging as a potential bridge between traditional finance and the evolving digital economy.