Google Pay ties-up with Qwikcilver to issue real-time virtual gift cards

By Edil Corneille

India’s Qwikcilver, a Pine Labs company and an end-to-end gifting and stored value solutions provider, today launched its Spot on Google Pay’s Spot Platform, which allows merchants to create branded commercial experiences within its app. Qwikcilver has launched the Woohoo virtual gift card store on Google Pay Spot Platform enabling Google Pay users to purchase and send gift cards in real-time. Users will now have the option to choose digital gift cards from over 150 brands that can be used at offline stores across 1,500 cities and major online portals.

Kumar Sudarsan, President – Gift, Prepaid and Stored Value, Pine Labs said, “With the launch of Woohoo on Google Pay Spot Platform this festive season, will offer more reasons for consumers to rejoice. We are privileged to have launched our Spot on Google Pay’s Spot Platform which continues to witness an increase in acceptance and adoption amongst consumers and merchants amidst the ongoing pandemic. The initiative is aimed at easing the entire process of purchasing and sending digital gift cards on the back of changing consumer behaviour.”

“The uniqueness of a digital gift card is that it can be purchased instantly for last-minute gifting without losing the personalized touch and providing the receiver the freedom to spend. While Qwikcilver has enabled Woohoo digital gift card store as a preferred destination for consumers, the presence on Google Pay will enhance consumer experience to use digital gifting with a click of a button,” he further added.

The collaboration is said to come at a time when Indians are trying to uplift their spirit during the ongoing festive season. With people still reluctant to move out of their houses, gift cards seem to be an ideal option providing features such as easy transferability, personalized touch and contactless gifting.

Qwikcilver mentioned that it powers every 9 out of 10 gift cards in India and has onboarded most of the major brands on its platform. With the top three categories in gift-cards being ecommerce, grocery and fashion, the company enables gift cards for corporates, individual merchants as well as consumers.